Inspired Entertainment and Betfred Group ink five-year partnership

Inspired will offer the UK-based bookmaker comprehensive managed services for over 5,500 terminals as part of the agreement. Installation, as well as field and remote technical assistance, and the rollout of platforms and content, are all part of this.
Additionally, Betfred has pledged to purchase 5,000 brand new Vantage server-based gaming cabinets in 2023 as part of the agreement.
The contract is a major achievement for Inspired, since it guarantees their greatest client estate for UK betting shops until 2028, according to Inspired President and COO Brooks Pierce.
"Betfred has agreed to purchase our new Vantage terminal as part of this contract, and we are extremely pleased with the results. Going forward, we expect that arrangement to be the norm for our LBO customers."
"The newest member of the Inspired VLT family, Vantage, is driven by an intelligent operating system that features a modern and intuitive next-generation menu with key functionality that drives player game recommendations based on their playing sessions," announced Inspired.
A highly collaborative partnership has been maintained with Inspired for 20 years, according to Betfred Group COO Mark Stebbings.
With the new Vantage cabinet from Inspired, we are able to fulfil our goal of providing our customers with the finest experience possible. Impressive as Vantage's accomplishments have been, we can't wait for our customers to experience Inspired's cutting-edge, creative hardware, content, and technology.
For failings in anti-money laundering and social responsibility, the Gambling Commission fined Betfred £2.87 million ($3 million) in September.
When 'customers' spend climbed considerably,' safer gambling triggers were set too high, and the UK gambling authority concluded that 'no controls in place to prevent large levels of high velocity spend by new consumers.'