The new principal jersey sponsor of the Italian Serie C team, SS Juve Stabia, is Starcasinò Sport, a 'infotainment' brand owned by Betsson Group.

Juve Stabia will join Napoli in Serie A, Palermo in Serie B, and ACR Messina in Serie C as the fourth Italian team sponsored by Starcasinò Sport.

Stabia, who are presently leading Italy's third division, will face Sorrento in a derby on November 19.

"Our deep sponsorship commitment in Italian football is further demonstrated by this collaboration," commented Ronni Hartvig, chief commercial officer of the Betsson Group. Joining forces with Juve Stabia fortifies our position in the region of southern Italy, and it's also a significant and historic club.

Our Group's long-term strategic goals and our immediate commercial interests are both reflected in this. You should know that a lot of us here are huge sports fans. We will approach this sponsorship with a spirit of humility, enthusiasm, and excitement, considering Juve Stabia's legacy of over a century.

This is a landmark deal, and the entire SS Juve Stabia organisation is proud of it, said Andrea Langella, president of the organisation. S.S. Juve Stabia is committed to improving its reputation in order to realise its dream of becoming a global powerhouse.

A great deal of time and energy has gone into designing and executing this agreement. Together, we can find better ways to get the word out about our players and club, thus we'll be working on new forms of communication.

As a similar development, the professional basketball team AEK BC changed its name to AEK Betsson BC last month when Betsson revealed it had become the new naming sponsor.